Creating Design Solutions That Impact Customer Satisfaction
Web applications are increasingly being used for business purposes by companies. However, due to poor design solutions, not all of them are well received by their users. And in this blog, we will discuss how to design solutions that improve user experience.
Web apps are interactive online applications that allow users to perform tasks and modify elements in real-time. Users taking specific tools have helped with the jobs they want to finish.
There are many web applications worldwide, but only a tiny percentage can keep users’ attention and provide a positive interaction experience. It is possible because of design choices that can be ignored.
Why is a positive user experience necessary for your company?
Although web app design necessitates a much greater emphasis on responsive site elements, performance across various devices, and a streamlined user journey, UX and UI design solutions play a significant role in customer satisfaction.
The foundation of a well-designed web application and its customers’ needs is template selection (e.g., gaming, business, social networks, maps). Templates are necessary for various users within the same application.
Tables work best for users who use apps daily and need to collaborate better with users who only use the app occasionally. The correct patterns for the proper interaction are equally important.
A polite web application tends to increase user satisfaction, does not irritate the user, and when used repeatedly, the user remains or works in it for longer. This results in a positive user experience, which is critical to your business goals. The design solutions listed below may assist in achieving this goal.
UX/UI Design solutions
1. Keep it simple
Simplicity has been a critical trend in web design for several years and continues to be relevant. By removing all unnecessary components, the user’s interaction is simplified. Allow the user to move away from the obstacle.
Once they open the app, you desire them to interact in a specific way and take particular actions. If they have to navigate a maze to find what they want, they are more likely to abandon the app and become irritated.
You can avoid this by doing the following:
1. Each page has one intention. If the page is overburdened with information, the visitor will likely become confused and need to comprehend its purpose and benefits. Enhance the web application interface by utilizing internal linking and trying to connect all pages. However, each should be dedicated to a specific subject and goal.
2. The page’s intention is clear. Users can use it to stay or proceed to another without wasting time or wondering what they see. Use navigation systems elements and news stories to make the page goal clear.
3. Concentrate on the most critical information. Please feel free to add the necessary details to the page, but don’t assign it a required value.
4. Gradual disclosure. To simplify a user interface, progressive revelation moves secondary options to a separate screen. This directs users’ attention to the essential options, the only ones displayed by default.
5. Should you add more features and methods of performing a task if you can? More UI implies more excellent usability. Generally, less is more, so concentrate on users’ primary tasks and design simple conversations for each.
It is normal to make mistakes.
Users of your product, like all people, make mistakes. Mistakes that are not corrected create apprehension about using the application. Simultaneously, the fear of potential penalties for the committed action grows while satisfaction decreases. Allow users a second opportunity and the chance to correct their errors.
There are several straightforward design options:
1. The UNDO button is excellent at this.
2. Modal window with verification of the action’s irreversibility.
Each method is effective in different situations. However, remember that such pop-ups frequently force users to exit their workflow.
Make waiting more enjoyable
How many times have you tried to figure out whether the app is still processing one’s action or if it has failed? Web apps must consider how the user interface will appear while loading.
You will inevitably encounter situations where reaching peak performance is impossible, such as when users have a slow internet connection. Make waiting as satisfying as possible for users.
Instead of animated spinners that can be placed anywhere, use skeleton screens with mockups of text, images, or other components. Skeleton screens are more concerned with progress and action.
This is known as perceived performance. Users are more faithful and patient and perceive a system as quickly as they can predict content that has yet to be loaded. It could be referred to as managing user expectations.
Consider customers who own mobile devices.
Mobile devices account for more than half of all web traffic. As a result, users are five times more inclined to give up your web app if it isn’t mobile-optimized. So you’re excluding potential customers by failing to optimize your app for the best mobile experience. How should you interact with this group of users?
Simultaneously, a mobile-friendly app significantly impacts indexing; your SEO department will acknowledge this.
Tips for designing a mobile user interface:
1. Place all buttons, especially call-to-actions, in the center.
2. Check that the information is evident on the screen in vertical and horizontal modes.
3. Allow actions to be taken with a single click. Most people use their phones with one hand.
Move the burger menu to the navigation bar.
Given this, it is not shocking that native apps lack a footer. It implies that advanced web applications should obey in their footsteps. It is advisable to describe the most, get items, and design a navigation bar.
Tables of data
Many web apps are built around tables because they allow large amounts of data to be manipulated.
Tables are more space-efficient than modular presentations such as card-based displays and are ideal for comparing records and detecting patterns in data.
Tables that cover basic user tasks (reading and scanning records, comparing data, viewing/editing/adding/deleting record details) and make them easier to use are more likely to transform a user’s routine into a “pleasant walk with a cup of coffee.”
The application’s tables can be improved with the following methods to accomplish this.
Reading Lists that Meet Specific Criteria
1. The main column. Instead of a “mystery” automatically generated ID, the default (central) column should be a human-readable record identifier. Users can scan and locate a record of interest with this design.
2. Order. The columns’ default order should reflect the importance of the data to the user, with related columns adjacent.
3. Filters must be easy to find, fast, and effective. Filter syntax should be clear and understandable to users, indicating that they will look at filtered data.
This will make your product more user-friendly and gain user sympathy.
Finding Relevant Information Freeze the header rows and columns (if the table is larger than the screen). Borders, zebra striping, and hover-triggered record highlighting can all help.
Making Data Adjacent for Comparison Hiding and reordering columns must be simple to implement (low interaction cost and access to those who do not use drag-and-drop interactions). As part of app customization, this is the solution for meeting the needs of various users.
View, Edit, and Add
1. In-place editing (where the table row becomes editable). Save users time by eliminating unnecessary clicks. This solution is only applicable if the table is narrow.
2. Popup modal. It works best for short forms since it does not require a lot of system and hardware resources.
3. Separate window or non-modal panel, Each option will encompass some tables while still allowing users access to the data in the tables.
4. As an accordion, open the row. It works best with a sneak peek of details without needing a new window or a modal pop-up.
App design company
Empathizing with customer requirements and generating a user-centered design that meets those needs are central to UX design. We owe it to our customers to treat them better. We need to adapt to different audiences to be able to create a universal design that meets the requirements of each user.
Trying to find opportunities that enable users to make decisions while keeping the end goal in mind allows them to better align our designs with their priorities and preferences.