web designing

Is it Time For Me to Redesign My Website Ask Yourself These Five Questions!

Is it Time For Me to Redesign My Website Ask Yourself These Five Questions!

There is no denying that life has shifted virtually online. The digital world has become such a vital part of our lives that the question of whether or not your company requires an online presence has given way to the question of how you can maximise your company’s online presence with the help of website designing service.

Your website has become the face of your business, with unrestricted access to information and the opportunity to shop and compare products and services with a few clicks or a swipe of the screen. Is it, however, delivering the appropriate message? If it isn’t, you might require a website.

Consumers quickly assess a company’s creditworthiness based on what they see online. Even if you aren’t an e-commerce company, putting out the wrong signals on your website can have a big influence on your sales and overall success.

If you’re not sure if your website is helping you or hurting you, ask yourself these five questions to see if it’s time to make a change.

Is my website portraying a positive image?

How does your website look in comparison to your competitors? Don’t deceive yourself into thinking that aesthetics don’t important because modern users have gotten accustomed to a contemporary website designing. They are really important. A staggering 75% of consumers admit to making hasty decisions about a company’s legitimacy based on its website, and over half of those who visit a website with an unappealing appearance or content will leave.

Examine your present website design services with a critical eye. How does it appear and feel in comparison to other websites you’ve visited recently? If your website’s layout is clumsy, the typeface and images are old, and pages load slowly, it’s a solid sign that it needs to be updated.

Is my message clearly communicated through my content?

When it comes to your website, discriminating customers will look at more than just the layout and style. What you have to say and how you communicate it are both crucial. Older websites used to utilise too extensive descriptions and keyword stuffing, making content nearly impossible to read.

Consumers nowadays have substantially shorter attention spans and much less tolerance for poorly written material. According to one study, consumers will spend less than 6 seconds browsing your website’s written material for the information they seek, so you have a short window of opportunity to capture their attention. Redesigning your website to contain clear, succinct, crisp information and a compelling call-to-action will assist in getting people to where they want to go.

Is My Website Responsive on Mobile Devices in the Same Way It Is on a Desktop?

2019 has called, and it wants Flash to return. As mobile phones become more common, so does the demand for websites that work as well on mobile devices as they do on laptops and desktops. Mobile e-commerce sales have increased by 267 percent in the last five years, a trend that is likely to continue well beyond 2022.

So, what does this mean for the design of your website? In order to please mobile consumers, your website must excel in three areas. On smaller screens, it must be quick, responsive, and simple to use. A website makeover is required if your current website fails in any of the categories.

Is My Website a Good Representation of My Brand?

People, products, and objectives all change over time. Is your website designing still reflective of your brand if it’s been a few years since you last altered it? Because 81 percent of people investigate things online before buying, it’s extremely possible that your website will be the first point of contact for a potential customer, so it needs to send the proper message.

Failure to appropriately represent changes to a company’s marketing strategy, product mix, or service offerings on their website is a typical mistake made by business owners. Consumers cannot estimate whether or not your company can give what they require, therefore you must demonstrate that you can meet their needs or risk losing them to a competition.

If it’s been more than two years since you updated your website, now is a good opportunity to do so and ensure that it appropriately reflects your current operations and company goals.

Is There Something Wrong With My Performance Metrics?

How can you determine whether your website needs to be refreshed or redesigned objectively? Examining your performance metrics is one method. Various tools are available to assist you assess the effectiveness of your website, and some of the best are even free through Google Analytics. Exploring the data can reveal a lot about which sections of your website are performing well and which are not. The following are some very informative metrics to keep an eye on:

  • Your bounce rate is the percentage of visitors who come to your website and then leave without doing anything else.
  • Session and user counts, as well as page views
  • The amount of first-time visitors vs. repeat visitors (the returning visitors are your bread and butter)
  • Average session duration or time spent on your site
  • The most popular search terms
  • The most popular pages (pages that generate the most traffic)
  • Your conversion rate is equal to the number of conversions/visitors multiplied by 100 percent.

All of these performance measures when combined provide you a picture of how well your website is doing. If the data and figures presented are not to your liking, a website redesign may be the solution.

 

Conclusion

Are you prepared for more visitors, higher conversions, and higher sales? Qode Maker professionals can totally reinvent, restructure, or refurbish your website. Get in touch with us right away, web designing service to learn more about how we can help your company succeed online.

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