Why Should You Update Your Website – and How Can You Do It on a Budget?
Regardless of whether you sell online or not, the great majority of your potential customers will look for you on the internet. That means your website will be the first point of contact for many individuals with your company, and you want to make a good first impression. Are you still not convinced? According to a study of online media habits, 97 percent of consumers use search engines to identify local companies, and Google searches for “near me” have increased by more than 500 percent.
If someone needs a product or service like the one you provide, they’ll most likely go to your website first. With such fierce competition, the quality of what you present will matter a great deal.
Regularly updating your website may not seem as enjoyable as a week-long session of spring cleaning, but just like your home, your website needs to be maintained from time to time.
Every few years, businesses should update their websites. That may seem excessive, but consider this: if you have a physical store, you most likely spend a significant amount of time and money maintaining your storefront and keeping your displays and goods current. Your internet site.
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1. Budget-Friendly Website Redesign
Fortunately, not all website improvements have to be expensive. If the functioning of your present website is satisfactory, you may be able to update it for less money than you think. Here are a few changes that can make a big difference without breaking the bank.
2. Make improvements to your products and services
If you haven’t updated your website in a while, chances are you’ve added, edited, or changed some of your items or services. If you haven’t already, now is an excellent opportunity to see what your competitors are up to, assess your inventory, and tweak your product listings.
Putting new items and best sellers on display is a great approach to get people’s attention and enhance online conversions. Regularly updating your website to emphasise seasonal goods or new specials can assist dramatically enhancing sales for service-based firms.
3. Spruce up Your Information
The importance of content to your search engine results is undeniable, and the SEO goalpost is continuously shifting. What may have been a successful SEO approach five years ago may no longer be bringing in the same amount of traffic or ranking your business as high on SERPs as it once did.
SEO is not a one-and-done answer; it necessitates constant, consistent effort. A blog is one technique to ensure that your content does not go stale. Regular blog posts can have a variety of effects on your rating. Users will see you as a credible source of information and will return to your site more frequently. Regularly updated material is also favoured by Google’s search algorithms, and the more you post, the more keywords you can utilise.
4. Replace some of the visuals
Trends may be the only thing that changes quicker than technology. According to several studies on the subject, you just have two seconds to establish a good first impression on your website. If your website’s aesthetics and graphics are several years old, they may not be resonating with your visitors.
There has also been a rapid change in the types of visuals that users want to see. Videos, live streaming, GIFs, and memes are progressively replacing static photos. That’s not to say you should replace all of your stock photographs with bite-sized films, but combining the two could help you rank higher, especially among younger users.
5. Delete Any Old Code
Technology is constantly evolving, with the goal of becoming better, quicker, and lighter. Although two years may not seem like a long time, 2-year-old themes, busy UIs, and large image and video assets can all slow down your website’s loading performance significantly.
Patience is a virtue, but it’s not something that most web browsers possess in abundance. Consumers currently prefer a load speed of 1 to 2 seconds, and Google reports that 53% of users will quit a website that takes longer than 3 seconds to load. Furthermore, website loading speed is a proven Google ranking element; if your site is slow, you could be penalised twice as much in the SERPs.
6. Redesign vs. Refresh of a Website
So, your website requires some TLC; the question is whether it requires a small amount or a large amount. A website refresh is an excellent, low-cost solution to update an existing structure for websites that are functionally adequate.
However, there are instances when a little lipstick isn’t enough to offer your website the speed, performance, and functionality it requires to impress users and rank well in search engines. In many circumstances, a complete redesign of your company’s website may be more beneficial.
If you’d like more information on a website update or redesign, Qode Maker staff would be pleased to help you through the process. With priceless insight, years of experience, and competitive pricing, we provide customised best web development company in mohali, for companies of all sizes.